ALT.FEEL

A visual identity for ALT.FEEL, the youth community of Betel Baptist Church in Mediaș, built to carry everything from their weekly gatherings to a full youth conference.

ALT.FEEL had energy, people and events, but no face. Every poster, slide and post looked different, so nothing felt like it came from the same community. With their first big youth conference coming up, they needed one identity that could work on a stage screen, on a lanyard and on a hoodie, and still feel like them: young, bold and honest.

I built a sharp, confident mark around the A and F, set in a deep electric blue with a loud lime accent for the moments that need to shout. Around it, a simple system: bold condensed headlines, dark stage-ready backgrounds and a handwritten voice for the human lines. Then I took it everywhere the conference would live: the LED screen opener, wall visuals, staff badges and ID cards, coffee cups, merch and social media, so the whole event read as one brand.